Andrés
Rodríguez Romero

I'm a people person — I like to read, dig into how things work, and see ideas through to done. That's been true whether the "project" is a renewal, a book, or something built just because it was interesting.

Field notes

Short dispatches from the renewal trenches — things I keep re-learning.

Note 001Madrid · 2026

The renewal starts the day the contract is signed

Most churn I've seen wasn't a decision — it was a slow drift nobody interrupted. The account went quiet, the champion changed jobs, the platform became "that thing we pay for."

By the time a renewal shows up on a dashboard as "at risk," the real work is twelve months overdue. So I start renewal conversations embarrassingly early, when there's nothing to negotiate and everything to learn.

Churn— keep re-reading this one
Note 002Madrid · 2026

A forecast is a promise you make to your own team

At PagerDuty I rebuilt our renewal forecasting in Clari and accuracy jumped 60%. The model mattered less than the discipline: every account got an honest health call, updated weekly, with no wishful thinking allowed.

Optimistic forecasts feel kind and land cruel. The finance team can absorb bad news in March; nobody can absorb it in the last week of the quarter.

Forecasting— no wishful thinking
Note 003Madrid · 2026

Multi-year deals are trust, priced

Growing multi-year agreements by a third taught me they're never won on discount tables. A customer signs three years when they believe two things: the product will still matter, and someone will still pick up the phone.

The first belief belongs to the product team. The second one is mine, and it's built in every unglamorous month between renewals.

Negotiation— trust compounds
more notes pinned soon… Want to argue with one? Write me ↓

Projects

Initiatives I built and ran, start to finish — no project descriptions on file yet, so consider these the working drafts.

Project 01 · PagerDuty

Renewal forecasting rebuild

Renewal Manager · 2023

Our renewal forecast was optimistic by habit, not by evidence. I redesigned the model in Clari around one rule: every account gets a health call based on actual signal, not hope, updated weekly and defensible in front of finance.

ClariForecastingProcess design
+60%Forecast accuracy
Project 02 · BNamericas

SMB onboarding & success playbook

Account Manager, Customer Success · 2021

New accounts were adopting slowly and churn showed up late. I rebuilt onboarding around an explicit success plan per account and a churn-risk check built into regular business reviews, instead of leaving it to instinct.

OnboardingSuccess plansData analysis
+41%Portfolio adoption
Project 03 · PagerDuty

Multi-year alliance program

Renewal Manager · 2023–24

Discount-led renewals were winning single years and losing the relationship. I re-sequenced outreach and negotiation around long-term value for strategic partners instead of short-term price, with Outreach sequences built for the shift.

OutreachNegotiationPartnerships
+33%Multi-year agreements
Project 04 · Nexthink

Security-led renewal alignment

Contract Renewal Specialist · 2024–present

Managing 91 accounts across Central and Northern Europe means the renewal conversation has to speak IT and SecOps, not just procurement. I built the case for renewal around compliance and operational-resilience outcomes, working directly with Sales, Legal, and Security.

SecOpsCross-teamEnterprise
91Accounts, live

About

The longer version, for anyone who wants it.

I sit at the point in the SaaS relationship where the contract either gets renewed, expanded, or quietly walks away — and I've spent the last four years making sure it's rarely the third one. Across Nexthink, PagerDuty, and BNamericas, I've carried live portfolios of 90–100+ accounts at a time, translating what IT, SecOps, and procurement teams actually need into agreements that hold up past the signature.

The work is equal parts negotiation, forecasting, and relationship-building: reading a renewal risk before it shows up on a dashboard, building the internal case with Sales, Legal, and Security, and then sitting across the table — sometimes literally, mostly on a call — until both sides are satisfied. An MBA and a law degree back the paperwork; a decade in Latin American and European markets backs the instinct for when a deal needs patience versus urgency.

Outside of renewals, I'm the same person with the throttle turned down: still reading, still investigating whatever's caught my attention that month, still happiest when an idea makes it all the way to done.